Most of telcos are suffering these days trying to find new ways to increase there revenues out if traditional revenue streams (voice calls data plans, etc..).
Some have tried to open up by providing transactional API's for telco legacy capabilities like SMS, MMS, LBS or new wave of IMS services and the list goes on, although this is very good BUT still it's missing and an important part which is the human side of us, we are humans, we live in networks and we part of many networks.
Telco have more data than any one about our behaviors, take calling habits, content consumption, keywords we use in every day, location, traveling destinations, validated personal profile, financial value and last but not least our REAL social network (business or perosnal).
All this insight is at the finger tips of telcos (with some efforts to be taken) but not utilized, and one of the most valuable one of them is the Social Graph. Building a social graph is not the toughest part since its all about layouting entities and there possible relations.The data is already there in many ways like call detail records (CDR's) and usage detail records (UDR's), in network elements and CRM and billing systems.
From technology point of view every thing is there and if you like with zero cost (open source), either it's graph modeling solutions, graph oriented databases, batch processing software / frameworks and map-reduce solutions, rule based engines and exposure API's like OpenSocial.
All these can be mixed and matched to create, utilize and expose the ultimate social network. These type of networks (combine it with internet social network like Facebook or Google Plus) can provide a massive insight, personalization, montization and targeting options for telcos.
With the telco ability to "guarantee payments" and provide "trust" (since its something tangible on the ground) I can imagine a huge explosion in use cases if opened up to 3rd parties and developers for innovation, either it's social gaming, social commerce, peer to peer markets, collaborative consumption or crowdsourcing applications, sky is the limit.
A very nice theory about the subject neworks is "Six Dgree of Sepertation" where you can check the following links about it Six Degrees of Separation.
Very few steps have been taken towred this and many can be done, the era is all about information and openness.
Think about the above as part of the "Semantic Telco" :-)
Some have tried to open up by providing transactional API's for telco legacy capabilities like SMS, MMS, LBS or new wave of IMS services and the list goes on, although this is very good BUT still it's missing and an important part which is the human side of us, we are humans, we live in networks and we part of many networks.
Telco have more data than any one about our behaviors, take calling habits, content consumption, keywords we use in every day, location, traveling destinations, validated personal profile, financial value and last but not least our REAL social network (business or perosnal).
All this insight is at the finger tips of telcos (with some efforts to be taken) but not utilized, and one of the most valuable one of them is the Social Graph. Building a social graph is not the toughest part since its all about layouting entities and there possible relations.The data is already there in many ways like call detail records (CDR's) and usage detail records (UDR's), in network elements and CRM and billing systems.
From social graph point of view what is needed is as follows:
- Gather the data (CDR's, CRM, Billing, DWH, Etc...)
- Filter the data and applying any need rules
- Build the graph (Graph modeling / Graph DB)
- Analyse the graph (Graph analytics)
- Expose the graph (OpenSocial, Friend Feeds, Activity Streams, Etc...)
From technology point of view every thing is there and if you like with zero cost (open source), either it's graph modeling solutions, graph oriented databases, batch processing software / frameworks and map-reduce solutions, rule based engines and exposure API's like OpenSocial.
All these can be mixed and matched to create, utilize and expose the ultimate social network. These type of networks (combine it with internet social network like Facebook or Google Plus) can provide a massive insight, personalization, montization and targeting options for telcos.
With the telco ability to "guarantee payments" and provide "trust" (since its something tangible on the ground) I can imagine a huge explosion in use cases if opened up to 3rd parties and developers for innovation, either it's social gaming, social commerce, peer to peer markets, collaborative consumption or crowdsourcing applications, sky is the limit.
A very nice theory about the subject neworks is "Six Dgree of Sepertation" where you can check the following links about it Six Degrees of Separation.
Very few steps have been taken towred this and many can be done, the era is all about information and openness.
Think about the above as part of the "Semantic Telco" :-)
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